Subhiksha makes foray into telecom stores of Kolkata and Kerala

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New Delhi, Apr 23 (UNI) Subhiksha, one of the country's largest retail chain and mobile retailer, today announced its entry into the mobile retail markets of Kolkata and Kerala.

With four Subhiksha mobile stores currently operational in Kolkata, and over 70 new telecom stores slated to open in the next three to four weeks Subhiksha is likely to stir up the Kolkata market.

In Kerala around 11 Subhiksha mobile stores are operational in cities like Kochi, Trissur and Calicut, and the company plans to open 51 more stores during the year in various towns in the state.

Speaking at the occasion Mr R Subramanian, MD, Subhiksha Trading Services said, ''Our entry into Kolkata and Kerala telecom retail markets is part of our commitment to bring greater value to consumers across the country. Consumers will benefit hugely from the best prices and the range of products offered at Subhiksha Mobile stores.'' Subhiksha's plan is to further strengthen its presence in the telecom retailing business through its standalone stores as well as its inclusive - shop in shop counters in its own supermarkets.

The company's foray into the telecom retailing business in Kolkata and Kerala is an extension to the current product range of Groceries, Fruits and Vegetables and FMCG (supermarkets) and pharmacy.

With this, Subhiksha's offering will include a wide range of branded mobile phones and other related services, with the same excellent price and quality advantage that is characteristic of shopping at Subhiksha.

Subhiksha already has 700 mobile stores spread across the country.

UNI SBA AK AS1522

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