Mumbai, Apr 23 (UNI) Mahindra&Mahindra Limited (M&M), one of India's leading auto brands with a growing global presence, today announced the launch of Mahindra Scorpio SUV in Chile, in collaboration with Fortaleza of Automotores Gildemeister Group.
This is Mahindra's second product launch in Chile, Mahindra Pik Up Double Cab being the first which was introduced in July 2007.
''The Brand is already well-known in Chile and the launch will only help us further consolidate our presence in the region. We are also happy to extend our association with Automotores Gildemeister, whose extensive national network will give us a definite competitive edge in the Chilean market, which is highly evolved and of great importance to Mahindra,'' Mahindra&Mahindra Limited Executive Vice President Pravin Shah said at the launch.
''The launch of Mahindra Double Cab in Chile recieved very good response. With its unique combination of ruggedness, reliability and style, the Mahindra Scorpio SUV offers a strong value proposition and is sure to emerge as the diesel offroader of choice in the Chilean market. We are glad to renew our partnership with Mahindra, which is recognised the world over as a leading auto brand,'' Automotores Gildemeister President&CEO Ricardo Lessmann said.
As part of its growing global footprint, one of India's favourite SUVs is poised to take on the most challenging market, USA, in 2009.
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