Ponds goes in for a complete brand re-launch

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Mumbai, Apr 18 (ANI/Business Wire India): Pond's, a brand synonymous with skincare the world over re-launched today in a grand spectacle! The face care expert that entered the top end segment in 2006 has re-invented itself in a brand new avatar with superior and holistic solutions for the Indian woman.

Amidst much fanfare, Pond's re-launched its hugely successful revolutionary anti-ageing skincare range Ponds age cream perfect results today. The fabulous spectacle depicted the rebirth of a timeless brand through a captivating Grecian musical that celebrated the rebirth of love, romance and beauty.

The ambience drew inspiration from the mystical world of Greek mythology, from the tarnished white pillars and intriguing Greek human statues to the unending immaculate white drapes that enveloped the surreal setting.

The enchanting Greek love story unfolded with Malaika Arora Khan as the Greek goddess of love and beauty Aphrodite, Arbaaz Khan as her handsome lover Adonis and an enthralling dance performance narrating the birth, death and rebirth of Aphrodite by the Terence Lewis Dance Company.

The grand finale was a re-invention of love that was brought to life with the couple renewing their vows onstage by getting married to each other once again.

Speaking on the occasion, Managing Director- Hindustan Unilever, Nitin Paranjpe said, "I am delighted to be present at this significant milestone in the Pond's growth story in India. This is just the beginning for Pond's as it globally re-launches itself and embraces the role of being the face care expert for women across ages. Pond's is a brand that has managed to touch the lives of millions of Indian women around the country because of its pioneering leadership in skincare technology."

"After years of extensive R and D and technological advancements, we are proud to re-launch the brand and offer our consumers completely new products, new packaging and revolutionary new ingredients that will help the Indian woman get the best there is in face care. And as always, the one thing that remains constant is our promise and commitment to providing Indian women with innovative breakthrough skincare solutions and delivering superior products," added Nitin.

Commenting on her association with Ponds, Brand Ambassador Priyanka Chopra said, "Being the face of Pond's is a big honour for me. It makes me nostalgic, as I have used Pond's as a child. I believe the most exciting thing about the newest avatar of Pond's is, it not only looks different, but also feels different on the skin. Right from anti ageing to skin lightening, these international ranges cater to every group. They say, "Love makes the world go around," and Pond's is love's helping hand. It's all about romance and truly making you feel lovely.

Gracing the occasion was also Zayed Khan and Dia Mirza who seemed completely mesmerized with the fascinating extravaganza and later joined in the fun and dance with Malaika Arora Khan and Arbaaz Khan.

With the re-launch of Pond's age miracle, white beauty and perfect results, Pond's reinforce its lineage and commitment to providing superior face care solutions to Indian women that are at the cutting edge of technology and supported by extensive R and D.

These have been developed out of Pond's global technology centers and the ranges being sold in India have been developed specially for South Asian skin. Each ingredient is testimony to the latest research in skincare and a commitment to quality, pricing and cultural demands of our target audience.

ANI

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