Amitabh Bachchan initiates bigb.bigadda.com

Mumbai, Apr 17 (ANI/Business Wire India): With the coming of the internet, a concept as simple as blogging is now used as the largest form of self-expression as users now discover the huge potential of this medium, which is far greater than any other media; only due to the interactive platform it provides. This is what brings Bollywood's legendary actor Amitabh Bachchan online - closer and accessible to people.

"Bigb.bigadda.com allows me to express myself, my thoughts, opinions and listen to what people have to say to me and show them the 'real' side to my larger-than-life image that they see through media. It's a platform which I control and share my own drama without," said Bachchan.

"What's most important for me is that I can now share consequential replies to the inconsequential gossip that do the rounds. I have always wanted a platform, where I can speak for truth is always stranger than fiction. People will now be able to get an unedited version of my views, ideas and thoughts," he further added.

Rajesh Sawhney, President, Reliance Entertainment said: "Blogs are personal, online diaries of people where the barriers of restricted communication and word limits are broken. We are proud that an icon like Bachchan has chosen bigadda.com to express himself and connect."

As a closing thought Bachchan added, "My adda at http://bigb.bigadda.com will be the single point destination where I will openly state my views and also discuss the same with all, if you write to me. I will reply. Let's catch up!"

ANI