New Delhi, Apr 12 (UNI) Work has been started on Rs 19.65 Crore project of setting up state-of-the-art Electronic Media Monitoring Centre(EMMC) here.
The Centre will be well-equipped with facilities for live monitoring of 100 channels.
The EMMC would help in checking violations of the Programme and Advertising Codes prescribed under the Cable Television Networks(Regulation) Act, 1995 and licence conditions for private FM radio operators.
The revised uplinking and downlinking guidelines for channels beamed at Indian viewers also require monitoring for violation, and remedial measures.
The EMMC is being designed on a web-based system so that monitoring of channels or signals could be done with a click of the mouse.
Besdies live monitoring, the Centre will have the facility to review the stored content as and when required, and also have the online/web-based retrieval of the logged footage and content.
The Ministry of Information and Broadcasting in its anual report said the monitoring facility was a must for regulating broadcasting content, a task which was becoming difficult with ever increasing number of private Tv and radio channels.
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