Ybrant Digital Oridian to monetise ad traffic for Fashion TV

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Hyderabad, Apr 11 (UNI) City-based digital marketing solutions provider Ybrant Digital, today announced that its subsidiary Oridian Ltd would monetise all international ad traffic for Fashion TV (FTV).

Considering the rapidly growing interest in the Indian fashion industry FTV, the global fashion and beauty media powerhouse, launched its India centric fashion portal FTV.co.in in January 2008, which has a growing number of unique visitors especially from India, UAE, Iran, etc.

Oridian, acquired by Ybrant Digital in December 2007 for US 13.8 million dollars was one of the top 10 international advertising networks with the reach of over 140 million unique users per month.

Oridian's International reach enables Ybrant to reach out to advertisers and publishers around the world.

In a statement, Oridian CEO Jacob Nizri said, ''FTV is particularly strong in Europe, including Austria, Belgium, Luxembourg, Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.'' Fashion TV.com General Manager Noa Ramot said, ''The new FTV.com portal was constantly growing in visitors, page views per month and page per visit performance. Fashion TV and FTV.com always strive to keep up on par with broadcast/web/mobile convergence and are always developing new channels of interaction and revenue; our agreement with Oridian, which will drive more local and relevant advertising to international readers, reaffirms that fact.'' UNI VA KVV LPB BST0208

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