Pepe Jeans London unveils the Spring Summer 2008 Collection

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Mumbai, Apr 9 (ANI/Business Wire India): Pepe Jeans London unveils an exciting and extensive range for Spring/Summer 2008.

The fresh collection sets the mood for a very stylish season. The statement is cool, chic and urban, with pop-up revolution, hollywood hills and classic collection for men and ladies forming individual themes this season.

All this and more is available at all Pepe Jeans London Stores.

The classic collection for ladies is a sophisticated and clean for the modern woman.

Silhouettes, corset pants and pleated pants give a look that reflects the urban, yet classic outlook to the modern woman.

The collection is a riot of colors from optic whites to pure blacks, to grey tones, complemented with deep purples and dusty pinks, with innovative designs. Also, showcased is a comprehensive palette of muted greys, inky blues and fashion purples that are part of the global fashion season.

Classic collection for men, is smart and intelligent with a wide range of denims, shirts and jerseys.

Progressive couture and denim elements are incorporated in shirts, which see formal influences like traditional pinstripes, tonal checks and a clean look. Jerseys consist of multi-blue tones with contrasting fluorescent highlights. Graphic imagery takes on popular culture to set a modern yet classic look.

The collection is smart -casual with an understated feel of luxury.

Hollywood Hills is influenced from the travel-inspired and the relaxed beach attitude. It includes heavy worked-upon woven garments. Pick-and-mix stripes and weather-beaten solids, incorporate an aggressive washed-out styling. It provides a natural wear-and-tear look to the entire collection.

The laid-back beach life vibe is evoked by the kaleidoscope of hothouse shades through relaxed styling giving it a summer film festival mood.

Pop-up revolution picks up from the streets of Tokyo with its funky appeal of eclecticism, defiance and explosion of colors.

Graphics are inspired from street graffiti, kooky fonts and punk rock bands like green day and sex pistols.

The fabrics are light and bright for peak summer, with a large spectrum of colors from technicolor, super bright to the softest neutral tones to true neon colors. Voluminous tops compliment short skirts and drain pipes.

Dungarees bring in the early 90's influence and polka dots take the center stage in prints. The range includes very feminine impressions combined with harder elements like skulls with hearts.

The '73 jeans' collection is the pinnacle representation of Pepe's rich heritage in all things denim.

The 73 signature offers slim regular and loose fits enriched with rich metal-stud and chunky zip styling for men.

The high summer 'relaxed' look features 'hillbilly' dungarees with detachable bibs, boyfriend fitting jeans and na¯ve hand-rendered stitch detailing for women.

The trend for 'dressed-up' and sophisticated denim continues with an offer of sassy hot-pants, skirts and slim fitting rinse-washed pieces. 73 Jeans' is inspired from London street wear, aping the look, the energy, and the chic creativity for the brand.

ANI

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