Canon eyes 700 cr revenue with 23 new products

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New Delhi, Apr 9: Country's leading digital imaging company, Canon India Pvt Ltd today said it expects to touch Rs 700 crores revenue with the launch of 23 digital camera and camcorder products. ''The company which has grown at 30 per cent over last year is poised to grow for 50 per cent in its camera division,'' Canon India Sr Vice President, Alok Bharadwaj told reporters here.

Canon unveiled eight Digital Compact Cameras, 12 Digital Video Camcorders, one Digital SLR and two Selphy printers as part of its first launch this year. ''We intend to maintain market leadership with 25 per cent market share and for this, we will increase our distribution reach and retail visibility,'' Mr Bharadwaj said. Canon has also introduced a plethora of technologies such as Flash Memory, Motion Detection, face select and track and AF "point" zoom.

The products are priced between Rs 7,995 to Rs 74,995. The entry-level camera prices has been lowered compared to previous year's entry level cost. The DV Camcorders are in the range of Rs 14,995-Rs 74,995.

Canon India, a 100 per cent subsidiary of Canon Singapore Pte Ltd has offices in seven cities across the country and employs 520 people. It has 281 primary channel partners, 3,000 secondary retail points, 50 Canon Flagship stores and 32 Canon Care Centres. The company plans to increase 6,000 outlets by December 2008.


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