Canon unveiled eight Digital Compact Cameras, 12 Digital Video Camcorders, one Digital SLR and two Selphy printers as part of its first launch this year. ''We intend to maintain market leadership with 25 per cent market share and for this, we will increase our distribution reach and retail visibility,'' Mr Bharadwaj said. Canon has also introduced a plethora of technologies such as Flash Memory, Motion Detection, face select and track and AF "point" zoom.
The products are priced between Rs 7,995 to Rs 74,995. The entry-level camera prices has been lowered compared to previous year's entry level cost. The DV Camcorders are in the range of Rs 14,995-Rs 74,995.
Canon India, a 100 per cent subsidiary of Canon Singapore Pte Ltd has offices in seven cities across the country and employs 520 people. It has 281 primary channel partners, 3,000 secondary retail points, 50 Canon Flagship stores and 32 Canon Care Centres. The company plans to increase 6,000 outlets by December 2008.