Canon eyes Rs 1,000 cr revenue by 2009

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New Delhi, Apr 9 (UNI) With the launch of 23 digital camera and camcorder products today, country's leading digital imaging firm Canon India Pvt Ltd has said it expects to touch Rs 1,000 crore revenue by 2009.

''The company which has grown at 30 per cent over last year is poised to grow for 50 per cent in its camera division and expects to increase its revenue from Rs 378 crore in 2006 to Rs 1,000 crore by December 2009,'' company's Sr Vice President Alok Bharadwaj told reporters here.

He added that the company will touch Rs 700 crore revenue by the end of this calender year.

Canon unveiled eight digital compact cameras, 12 digital video camcorders, one digital SLR and two selphy printers as part of its first launch this year.

''We intend to maintain market leadership with 25 per cent market share and for this, we will increase our distribution reach and retail visibility,'' Mr Bharadwaj said.

Canon has also introduced a plethora of technologies such as flash memory, motion detection, face select and track and AF 'point' zoom.

The products are priced between Rs 7,995 to Rs 74,995.

The entry-level camera price has been lowered compared to previous year's entry level cost. The DV Camcorders are in the range of Rs 14,995-Rs 74,995.

Canon India, a 100 per cent subsidiary of Canon Singapore Pte Ltd, has offices in seven cities across the country and employs 520 people.

UNI PDT SBA AS1658

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