New Delhi, Apr 7 (UNI) Country's real estate player Omaxe today said it plans to spend Rs 100 crores on advertisement both print and electronic.
The developer currently has a media outlay of Rs 80 crores which it plans to enhance by Rs 20 crores more to touch Rs 100 crores.
The company announced its plans to appoint totally integrated agencies enabling it to avail 360 degree services.
''We will have a single agency to handle both creative and media. Retainer fees for creative services make the agencies complacent,'' a senior official of the company said in a statement.
The Rs 1,732 crore company has presence in 31 cities across 10 states. It is executing 54 residential and commercial projects, comprising 23 group housing projects, 16 integrated townships, 14 shopping malls, commercial complexes and hotels.
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