The three value added resellers will provide training and expanded pre- and post-customer sales and support, primarily around Altium Designer, Altium's unified electronics design solution. All three channel partners will also sell and support the recently announced Altium Innovation Station, which combines Altium Designer and Altium's NanoBoard reconfigurable hardware development platform. The Altium Innovation Station turns electronics design inside out.
Altium sees the future of electronics design differentiation being based on device intelligence at the centre of the design process. Organizations will increasingly find it difficult to remain competitive by focusing on differentiation through the design of hardware, which is easy to copy. Being able to bring products to market more quickly than competitors, at less cost, are characteristics common to every successful organization, but are not sustainable differentiators.
Focusing on the design of the product's intelligence lets electronics designers focus on design innovation - the part of the product that differentiates it from competitors'. Using Altium's LiveDesign methodology, the Altium Innovation Station lets designers build, interact with, test, debug and update designs based on programmable devices in real time rather than relying on time-consuming simulations. Designers can create the device intelligence and see how their design will perform on a range of independent programmable hardware devices and peripherals. Altium then provides a number of deployment options, from off-the-shelf to custom PCB design and manufacture.
"India is emerging as a world power in electronics design," said Emma Lo Russo, President and Chief Operating Officer of Altium. "The opportunity in India for growth in electronic product design centred on device intelligence and programmable hardware is large. And by providing a solution offering choice around deployment - hardware design with or without device intelligence, with or without hardware design - Altium is allowing a new generation of engineers to design electronic products in new ways.
"Altium is excited to be providing this opportunity to Indian designers and multinationals offshoring their designs to India. With the extensive support and technical expertise of ESS, Mistral and Trident Techlabs, we look forward to seeing the next stage of innovation in electronics design that will be led from India."