'Goafest' to be annual feature: Kamath

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Madgaon, Apr 4 (UNI) Goa chief minister Digambar Kamath today said the state had become the permament venue for the International Film Festival and he was hoping to make 'Goafest' the annual feature in the years to come.

Inaugurating the third edition of 'Goa Fest 2008' here, Mr Kamath said ''Goa has become the permament venue for the International Film Festival and I am hoping it will also become the permanent venue for the Goafest in the years to come.'' The three-day fest was organised by two Mumbai-based units of 38 year-old 'Advertising Club of Bombay and advertising agencies of India'. A large number of advertisement executives from the country and abroad are attending the event.

He said India was an optimistic country and his expectations from the future clients and agencies was no different.

He expressed hope that the tourism industry in the state would not be affected due to recent incidents of rape and murder of tourists on the beaches of Goa.

On sidelines of inauguration, Mr Kamath told UNI that ''Ad agencies should be true to brands and not the clients. Today they are committed to the individual not to the brand product ads. Ad agencies should be more accountable and not just concentrate on 30 second spots. Clients need to be clear on what they want. They seem to have lost the ability, and people are becoming hostages of glimpse speakers.'' UNI AR SSS RL PM1936

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