DMCL launches entertainment portal

Mumbai, Apr 4 (UNI) Combining cutting edge web technology with entertainment experience, Essel Group's Digital Media Convergence Ltd (DMCL) launched its entertainment portal myPOPKORN.com.

The new generation portal was launched by Essel Group's Chairman Subhash Chandra at a function attended by corporate honchos and celebrities from the entertainment industry on April two.

Delighted at the launch, Mr Chandra said ''Essel group has always been in the forefront of entertainment technology and we leave no stone unturned when it comes to our viewers. We have achieved milestones in the sector through initiatives like Dish TV and HITS (Headend in the sky). Having introduced innovative measures in the field of entertainment, an entertainment portal is an obvious next step for us. I am assured that myPOPKORN.com will be great hit amongst web users not only in India but also internationally.'' myPOPKORN is an exciting video-driven portal that offers an interactive multimedia experience with high value content to provide an engaging platform. myPOPKORN promises pure 360 degree entertainment in the form of webisodes (encapsulated TV episode on the Web) of television shows from across India's top television channels, latest Bollywood and Hollywood promos, exclusive movie clips as well as current national and international news. It also offers a one-off web experience with Web 2.0 utilities like blogging, personalization and social networking possibilities.

myPOPKORN also aims to soon launch a MyStage section where users can achieve instant stardom by showcasing their singing, acting or any other talent by simply uploading their videos, a release said here today.

UNI JM DB RL PM1942