Chandigarh, Apr 3 (UNI) Gearing up for the sweltering summers in northern plains, Coca-Cola India today announced the launch of an exciting musical initiative, 'Coca-Cola Dhol De Bol' for consumers across Punjab and Haryana.
The fun-packed series of concerts, a part of the Coca-Cola summer campaign - 'Jashn Mana Le', will be organised in 10 power towns including Gurdaspur, Faridkot, Ferozpur, Hoshiarpur, Phagwara, Khanna, Patiala, Ambala, Hissar and Rohtak, Region General Manager, Coca-Cola India, Abhijeet Mukherjee, told mediapersons here.
The latest initiative, designed to build a stronger connect with the youth, the unique initiative will feature power-packed performances by leading Punjabi artists including Pammi Bhai, Gursewak Mann, Amarinder Gill, Nachter Gill and Romey Gill.
In addition, the Winner of 'Coca Cola Voice of Punjab' Madhusudan will perform live at the event, along with other finalists.
As part of the musical initiative, a 360 degree integrated communications campaign involving special road shows will also be organised across the 10 cities.
UNI JN AK KN1753