Aditya Birla Retail selects Oracle for expansion

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New Delhi, Apr 3: Enterprise software company Oracle today said that Aditya Birla Retail Ltd (ABRL), the retail arm of the Aditya Birla Group, has selected Oracle Retail merchandising, planning and supply chain applications to help drive its retail growth plans in the country.

ABRL chose Oracle Retail applications over competing products including SAP. The company will also use Oracle Financials, part of the Oracle E-Business Suite, as well as infrastructure software including Oracle Fusion Middleware and Oracle Database. "The key reasons for selecting Oracle Retail applications is that they offer the flexibility to support multiple store formats and some of the best retailers like Tesco, Walmart, Woolsworths are using their services" CEO (ABRL) Sumant Sinha said. The applications will support our different store formats and help us roll out our new stores faster, Mr Sinha added. The Indian retail sector is the fifth largest retail destination globally and is estimated to grow from 330 billion dollars in 2007 637 billion dollars by 2015.

Simultaneously, organised retail, which presently accounts for four per cent of the total market, is likely to increase its share to 22 per cent by 2010.
The Aditya Birla group is focussing on retail sector with an initial investment plan of two billion dollars. The multi-format retail business will initially focus on the supermarket and hypermarket format, and a scale up target of 12 million square feet of trading area in phase 1. These formats will be food and grocery led with FMCG, apparels, general merchandise including consumer durables being the other thrust categories with operations spanning across 49 cities in the country.

''Aditya Birla Retail's aggressive growth plans present an exciting opportunity for us to put to use the world leading Oracle Retail applications,'' Director and Business Head (Oracle Retail India) Mukesh Mathur said. Aditya Birla Retail's IT infrastructure will help set a benchmark of using IT for customer acquisition and retention in the Indian retail industry, he added. Oracle provides supply chain, operations, merchandising, store systems, optimisation as well as enterprise applications and infrastructure software to some of the world's leading retail companies.


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