Pressmart ties up with US circulation firm

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Hyderabad, Apr 1 (UNI) Pressmart Media, a digital delivery service provider for publishers, has forged an alliance with American magazine distribution major Curtis Circulation company.

A release here today said this alliance had opened a big e-publishing business opportunity for Pressmart and would add significant strength to its US magazine digital publishing market expansion initiatives with access to Curtis Network of 1,200 magazines, including Elle, Forbes and Newsweek.

Under the agreement, Pressmart and Curtis would introduce 'iMagas' service and target new e-publishing business opportunities in the US that combine Pressmart's e-publishing solutions with Curtis' distribution infrastructure and vast magazine portfolio.

Curtis Circulation Company President Robert A Castardi said, ''iMags is significant and very exciting service for Curtis. We are confident that Pressmart's technology will create an entirely new sales, marketing and distribution channel for our publishing clients. The development and launch of iMags confirms our position as the leader in forward-thinking sales building programmes, which reinforce our commitment to each Curtis client publisher.'' Pressmart Media CEO Sanjeev Gupta said, ''by blending Curtis' powerful distribution capabilities with Pressmart's new media delivery solution, publishers can reach new international audiences with striking digital editions and add new revenue streams.'' ''Further, Curtis serves a large network of magazine publishers in the US, so we expect to add many of their publishing clients to our list of global clients,'' he added.

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