Mumbai, Apr 1: Advertising and marketing major Mudra Group today announced its formation of a specialised, dedicated media agency ''RADAR'' to specifically meet the media needs of its biggest client Reliance ADAG, here today. ''The media requirements of Reliance ADAG which is the second largest media spender at more than Rs 700 crores had grown and evolved and was looking for integrated media solutions, which we have provided through ''RADAR'', said Mudra Group MD and CEO Madhukar Kamath.
The new agency headed by L S Krishnan will have a dedicated team of more than 60 professionals who will handle the multi-media requirements of each vertical of Reliance ADAG with special focus on knowledge, strategic planning and innovation and integration.
''With a cumulative experience of 400 years for the team, we can meet the multi-media needs of Reliance ADAG. As a stand alone company, RADAR should be in the Top Ten list of agencies'', said newly appointed RADAR President, L S Krishnan.