Eros International ties-up with Sony Entertainment, Sahara
Mumbai, Mar 31 (UNI) The Indian arm of Eros International today announced signing up of a series of major television syndication deals for a slate of recently released as well as library films with two of the leading Indian global television networks - Sony Entertainment Television and Sahara Television Network.
The deal with Sahara gives the channel access to 35 blockbuster library films such as ''Hum Dil De Chuke Sanam'', ''Devdas'' and ''Hey Ram'' to name a few. The deal with Sony Entertainment Television allows them to premiere a slate of 16 new films including current blockbusters from 2007-08 such as ''Om Shanti Om'', ''Heyy Babyy'' and several other films, Eros said in a release.
The terms and structure of these new syndication deals demonstrate the incremental opportunities to exploit both new releases and catalogue of Indian entertainment content in the face of growing consumer demand. Eros, with its extensive film library of over 1,300 titles and consistent 25-30 new releases every year, is uniquely positioned to benefit from this trend. Apart from licensing to the leading Indian television networks, Eros has also concluded several deals during the year with television platforms around the world like Dubai Television, Abu Dhabi Television, RTM Malaysia, Mauritius Broadcasting Corporation and National TV Romania to name a few.
The rapidly growing USD six billion Indian television sector has been experiencing growth at 21 per cent compounded annual growth rate. The Indian television sector had seen the leading players like Zee, Sony, Star, Sahara be joined by Inx, NDTV Imagine, ViacomTV18 and several other such players. This had allowed content owners like Eros to syndicate limited telecast rights to be shared between three to four channels for a limited period rather than licensing exclusive rights to any one channel for a longer period.
Eros
International
India
Director
and
President
Sunil
Lulla,
commenting
on
the
agreements,
said,
''We
have
enjoyed
a
great
relationship
with
Sony
over
the
years,
who
like
Eros
have
been
trendsetters
in
their
space.
I
am
delighted
we
were
able
to
conclude
another
innovative
deal
with
them
this
year.
We
have
had
business
dealing
with
Sahara
for
many
years
now,
but
this
is
the
first
time
we
have
licensed
them
a
slate
of
films
for
television
exploitation
and
hope
to
continue
to
do
more
deals
with
them
in
the
future.'' UNI
VK
NM
MSJ
AS1710