Marking the inauguration, Roca also announced its proud association with the Beijing Olympics 2008 as the Bathroom Equipment supplier. About 15,000 Roca's product units, including taps, washbasins and WCs, have already been installed in Beijing's Olympic buildings. Speaking to the media, Parryware Rova Managing Director K E Ranganathan said today was a momentous occasion for the company.
''It has been a year since the brand launch and we are happy that 50th store launch is on home turf and look to expand further with 15 more stores in the coming quarter in 10 new cities.
"With consumers becoming more aware of the aesthetics in bathrooms, we are confident that these contemporary and designer products from the world's renowned Roca brand will be the preferred choice of customers'', he added.
Roca at present was present in over 32 cities in India and has a presence in more than 100 markets and operates in more than 61 production centres across the world.
''From state-of-the-art hydro-sauna cabins and spa baths to bath suites, bathroom furniture and other components such as taps, shower trays, mirrors and various accessories, Roca has been in the business of making beautiful bathrooms for close to 90 years', Mr Ranganathan said.