Italy's Marden Ent sign agreements with Indian companies

Mumbai, Mar 27 (UNI) Marden Entertainment S.r.l of Italy today signed a ''Memorandum of Agreement'' with Switch Media Services India Pvt Ltd and a ''Declaration of Intent'' with Bollywood Network for developing local creative content through developmental programmes as well as facilitating market access for the industry globally.

These agreements were signed on the concluding day of the three-day event FICCI-FRAMES, convention on the business of the Indian Entertainment and Media (E&M) industry here today.

In terms of the agreement, Marden Entertainment and Switch Media Services will work towards creating digital assets and distribute them globally via online video over the internet using Switch Media Platform and also to develop mobile phone applications pertaining to the film, ''The Choice''.

Switch Media will provide its video management platform and undertake to commercialize the project for online video and mobile consumption in the primary markets of Italy, Europe, the UK and the US and the secondary markets of the projects in Asia, Australia, the Emirates, South Africa and South America.

It will work with other nominated digital service providers, as agreed with Marden Entertainment, where appropriate Switch Media will take a lead management role in the distribution of online video and mobile.

Switch Media will be recognized as the co-producer in the online video and mobile phone assets of ''The Choice'' in appropriate marketing materials, press releases and in the credits of ''The Choice''.

The Indian company will work with Marden Entertainment to create a business plan for the successful monetisation and electronic distribution of ''The Choice'' for online video and mobile.

In the agreement between Marden Entertainment and Bollywood Network, the latter will provide casting of the Indian family for the film ''The Choice''.

It will cover all cost related to the Indian cast such as transportation, housing and salary, consultation on Indian costumes and Indian food, all costs related to the purchase and/or rental of Indian costumes and relevant salaries. The Italian Producer (Marden) will cover the remaining cost related to the production and marketing of the film.

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