Dell to sell laptops, desktops through Croma

New Delhi, Mar 25: Dell laptops can now be bought through a retail outlet in the country as the company today announced its tie-up with Croma, a consumer electronics retailer, to sell laptops and desktops (''Dell Products''). Beginning in April, customers will be able to experience and place a customised order for a wide range of award-winning Dell Products at select Croma stores in Mumbai, said a statement. This announcement marks the first time that Dell Products will be made available in the country through a retail outlet. Currently all Dell products have to be ordered online.

The Dell XPS and Inspiron systems will be available at the Croma stores with distinctive Dell branding and support. This will allow customers to touch, feel and browse, Dell Products, request for customisations of the said Dell Products to suit their specific needs as well as have them home delivered.

''Our primary goal is to create an environment where customers can experience Dell's award-winning technology first hand. The agreement with Croma will strengthen Dell's consumer presence in India, making our products more accessible to more customers,'' said Dell Vice President (sales and marketing) Michael Tatelman.

In the past several months, Dell has announced relationships with Carrefour in Europe, Best Buy and Staples in the US and Canada, Courts in Singapore, Gome in China, Bic Camera in Japan, Carphone Warehouse in the UK, DGSi and Tesco in various parts of Europe and Wal-Mart in the US, Canada, Brazil and Mexico, and Argentina.

UNI