The Dell XPS and Inspiron systems will be available at the Croma stores with distinctive Dell branding and support. This will allow customers to touch, feel and browse, Dell Products, request for customisations of the said Dell Products to suit their specific needs as well as have them home delivered.
''Our primary goal is to create an environment where customers can experience Dell's award-winning technology first hand. The agreement with Croma will strengthen Dell's consumer presence in India, making our products more accessible to more customers,'' said Dell Vice President (sales and marketing) Michael Tatelman.
In the past several months, Dell has announced relationships with Carrefour in Europe, Best Buy and Staples in the US and Canada, Courts in Singapore, Gome in China, Bic Camera in Japan, Carphone Warehouse in the UK, DGSi and Tesco in various parts of Europe and Wal-Mart in the US, Canada, Brazil and Mexico, and Argentina.