Orlando Sentinel signs with Pressmart for electronic edition of the newspaper

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Hyderabad, Mar 20 (ANI/Business Wire India): To meet the changing media habits and preferences of current and future subscribers, the Orlando Sentinel is further evolving into a dynamic multimedia company by introducing an electronic edition of its daily printed newspaper.

Soon to become available via a link on the Orlando Sentinel.com Homepage the electronic edition contains the same editorial content and advertising in the exact layout as the print edition.

The Orlando Sentinel has been serving the Central Florida Market for over 130 years and is part of the Tribune Company, one of the most respected media companies in the world.

"Our electronic edition pairs the convenience and interactivity of online content with the familiar feel and design of a hard-copy newspaper," said Bert Ortiz, Vice President Circulation Manager.

"This new distribution channel reflects the fact that we are continually looking for new and dynamic ways to deliver information to our customers when and how they want the news," Bert added.

The Orlando Sentinel has partnered with Pressmart Media Ltd., a global leader in online publishing services, to create its electronic edition. Pressmart provides advanced solutions for publishing electronic editions of newspapers, magazines and other published materials using multiple distribution channels.

"We are extremely excited to have been chosen by The Orlando Sentinel to be their eEdition partner. Orlando had a choice of partners and they chose Pressmart Media due to our continued commitment to provide unique, state-of-the industry publisher solutions," said Myles M. Fuchs, president, Pressmart Media Limited.

With the Sentinel's electronic edition, customers and employees will be able to search full articles, advertisements and photographs, eArchives as well as access a mobile Web enabled version.

Additional eEdition features will be send-a-friend articles via email; article clipping and a feature that reads the articles to subscribers with sight impairments or who wish to download audio feeds to their iPods and MP3 players.

Pressmart Media Ltd.'s digital publishing technology is preferred by publications printed in over 28 countries, including The San Diego Union-Tribune, Philadelphia Inquirer, Canada's Metroland Media Group div of Torstar, UK's Trinity Mirror Group, Suburban Newspapers of America (SNA), World Association of Newspapers (representing more than 65,000 publications worldwide), Suburban Newspapers of America and CNBC European Business Magazine.

Pressmart Media Ltd.'s industry leading eArchiving technology has been used to digitize historic archives of more than 400 years of newspapers from microfilm and newsprint sources.

ANI

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