Mumbai, Mar 20 (UNI) The DLF Indian Premier League today announced that Kingfisher Airlines has bagged the rights to be the official Umpire Partner for the League and will also sponsor all third umpire decisions during the 59 game league kicking off at Bangalore on April 18.
The deal will add Rs 106 crore to the IPL kitty over the next five years. As per the agreement, Kingfisher Airlines will receive branding on the Umpires' Uniform including their shirts and hats during the DLF IPL, along with several other activation opportunities around the property.
DLF IPL Chairman and Commissioner, commending Kingfisher Airlines for the deal, said their decision bore testimony to the fact that DLF IPL was here to stay and set to carve out a distinct niche for itself in the international cricket calendar.
Kingfisher Airlines Chairman and CEO Vijay Mallya said in a release, ''We are delighted to extend our partnership with the DLF Indian Premier League, with Kingfisher Airlines coming in as the official Umpire Partner. ''Our five-year association with the DLF Indian Premier League is a testimony to our commitment to building the Kingfisher Airlines brand through sports. The DLF Indian Premier League is a highly innovative concept and the Twenty20 format will undoubtedly take cricket's popularity to a new high. Kingfisher Airlines will present the DLF IPL umpires in a completely new and modern style while retaining their critical role in the sport.'' Earlier, leading sports broadcaster Sony Max and World Sport Group had bagged DLF Indian Premier League's global media and production rights for 1.026 billion dollars . The exclusive franchise rights for the eight city league were won by Shah Rukh Khan's Kolkata Knight Riders, Preity Zinta and Ness Wadia's Mohali Kings XI Punjab, the Mumbai Indians, GMR's Delhi Daredevils, UB Group's The Royal Challengers of Bangalore, Indian Cements' Chennai Super Kings, Deccan Chronicle's Hyderabad Chargers and Emerging Media's Jaipur Royals.
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