Mumbai, Mar 19 (UNI) Godrej Consumer Products Limited (GCPL) today launched an improved and expanded ''Cinthol'' range of soap, talc and deodorant with Bolywod actor Hrithik Roshan as the brand ambassador.
Speaking at the launch, GCPL executive director and president (marketing) Tanya Dubash said the company will launch few other new products soon.
Ms Dubash said that the new Cinthol range is a result of consumer research. On the choice of Hrithik Roshan as the brand ambassador, she said, ''Hrithik with his boundless energy and passion is our obvious and most appropriate choice for branch ambassador.'' Hrithik in a message said, ''It is an honour for me to be associated with a brand like Cinthol which has such a strong legacy.'' UNI ST AA VKG1500