Tata brings Magic

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New Delhi, Mar 16: Tata Motors launched two new models the 'Magic' and the 'Winger' priced at Rs 2.68 lakhs and Rs 5.91 lakhs (ex-showroom Delhi) respectively and expects sales of about 15,000 units from the Winger next fiscal.

Magic, developed on the platform of the Ace, brings to urban and rural areas a four-wheeler public transportation mode. The Winger range, which the company has dubbed as the country's only 'maxi-van', offers a blend of comfort of a car with spaciousness of a bus for intra-city and long-distance transportation needs.

''Both the vehicles have been around identifying consumer needs and bridging the gaps in the segments,'' said company Vice President (Sales and Marketing) Commercial Vehicles, Ravi Pisharody.

The Winger will be in the Light Commercial Buses segment where it expects a 35 per cent market share soon.

While the Winger is being rolled out from the company's Pune plant, the Magic is currently being produced in Pune and Uttarakhand. However, the company will soon move the entire production of Magic and Ace to Uttarakhand by next year.

The Pune plant will then cater to only the light buses and light truck segment.

The Magic has an ergonomically designed all-steel cabin, with a flexible seating capacity of four to seven passengers.

Powered by a 16-hp 700-cc water-cooled diesel engine, the 12-inch tyres provide high ground clearance, and the rigid front axle can weather tough road conditions.

Magic meets BS-III emission norms and has been developed for use in the urban, semi-urban or rural areas.

It has a mileage of 18-20 km per litre of diesel in test conditions.

With top speeds of 64 kmph, the Magic is essentially a vehicle meant to connect the feeder routes and not for the high speed highways.

''The engines have been designed with specific application and only then economics come into play. For the vehicle to be a viable substitute for the operators, the design of the vehicle had to be kept in mind,'' Mr Pisharody said.

The company will also consider rolling out a CNG version of Magic soon.

The Winger, on the other hand, comes with a turbo-charged diesel engine, except on the standard version, and seats nine to 13 passengers.

Passenger comfort has been further enhanced with all front-facing seats.

The monologue design minimises NVH and is powered by a two-litre, turbo-charged diesel engine.

Winger's versatility allows it to be deployed for both long-distance transportation across different terrains in all weathers and also intra-city needs and adaptation for staff vehicles, hotel and airport transfers, tourist usage, ambulance, and school van among others.

Winger has 11 variants, in three levels of comfort standard, deluxe and luxury meeting BS-III emission norms.

The Winger base model will cost Rs 4.75 lakhs, Deluxe Rs 6.32 lakhs and Luxury Rs 6.67 lakhs.

The company expects the passenger vehicle segment to do well on a the back of a growth of 15-20 per cent annually.

''The past month has looked good and with the excise cut the market looks good for next fiscal with strong signals,'' Mr Pisharody said.

The company is not looking presently at exporting the two vehicles, but Mr Pisharody did say that the Magic could have export potential.

The company will export the one-tonne Ace, which it showcased in the recent edition of Auto Expo, to South Africa by next fiscal.


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