Speaking at the occasion, Tata Teleservices Maharashtra Limited Managing Director Mukund Rajan said,'' With the introduction of 'i-Help Emergency Services', Tata Indicom has initiated an exclusive concept in Customer Care. I-Help Emergency Services, will have a series of different services to provide emergency help and service to our subscribers. The first one to be launched today is i-HELP *44 Emergency. The portfolio of i-Help Services will additionally include services such as, i- Help people tracker, i-Help Contact Book, i-Help Phone Safe, I-Help Credit Card Freeze.'' I- HELP *44 Emergency, a customer care focused service, allows mobile users to contact their family and friends instantly in case of an emergency. The service has been designed to fulfill anytime, anywhere connectivity requirements for the user during an emergency.