London, Mar 15 : Shopping in supermarkets will be a new experience all together - with a sat nav new trolley that will make shopping a much easier exercise for shoppers, besides flashing a warning if your groceries have too much fat in them.
The trolleys have been fitted with sat nav, which facilitates an on-board computer that help plan the best route to buy what you want and suggests meal recipes based on it.
The trolleys, which are set to slash the time it takes to do shopping, could be introduced in Britain next year.
They use technology from computer giant Microsoft and are the brainchild of exas-based firm MediaCart.
Customers can insert a supermarket loyalty card containing details of their previous shopping lists. The location of each item on a list is then shown on a 12-inch screen at the end of the trolley.
If you need something not on the list you can ask the machine.
Voice-recognition software processes the request and shows where the item is. nd if it is stolen from the supermarket it has the technology to "phone home" with its location so it can be collected.
"The trolley shows the best and most efficient route to buy everything on your shopping list. Shoppers can also use the trolley to scan in the product with the barcode," The Sun quoted a MediaCart spokesman, as saying.
"It appears on the screen so they can keep a record of purchases. As a shopper moves around, their location is shown on a map. To use the voice recognition they would press a button and say, 'Where's the cereal?' and the trolley would show the best route there.
"The trolley can even be set to warn you if it thinks the contents of your shopping looks high in fat. It will also display adverts for products which are likely to be of interest," the rep added.