IOC, Maruti tie up for marketing lubricants
New Delhi, March 14, 2008 : According to sources, Public sector oil giant Indian Oil Corporation or IOC has signed an agreement with the country"s leading car manufacturer, Maruti Suzuki India for marketing its lubricants under Maruti"s genuine parts trademark.
The agreement essentially aims at marketing Maruti Genuine Oil which allows Indian Oil Corporation to use Maruti's trademark 'Maruti Genuine Part'.
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Story first published: Friday, March 14, 2008, 19:56 [IST]