Mumbai, Mar 11 (UNI) Maya Entertainment Limited (MEL) and Leander Sport Private Limited (LSPL), today announced a unique arrangement wherein they will co-produce animated content revolving around sports and fitness themes, involving usage of digital images of sports personalities.
The first such sports personality to be used will be Leander Paes himself across the world for TV, DVD, Mobisodes and other technologies. These products created by the joint venture will be globally distributed to television channels, DVD and DTH distributors, mobile operators, content aggregators and online stores.
Commenting on the development, Leander said, ''It is exciting to know that I can use my achievements in the sporting arena and the popularity generated by my performance to create wholesome digital content for children and youngsters. As a father and national sports figure, I feel, it is my duty to impart love for sports and an active lifestyle so that the next generation can develop the mindset of champions both on and off the field.'' ''I have found an able and creative partner in MEL to take this forward and create content utilizing digital persona of myself and other global sports celebrities for a world-wide audience,'' he stated.
Executive Vice President&Business Head of MEL, Jai Natarajan said, ''It is great to work with a multi-talented and passionate legend like Leander Paes. His creative instincts, friendly screen presence, strong value system and love of animation make him an ideal catalyst for these projects.'' To begin with, MEL and LSPL will work on an animated TV series presently titled 'The Magic Racquet', targeting a young audience.
The series consists of entertaining content promoting values of active outdoor lifestyle, healthy eating habits, physical fitness and winning mindset, while giving tips about tennis as a sport.
UNI GS SR RAR RAI1905