The Flagship Species Programme led by Tammie Matson of WWF Australia will focus on ten endangered species, including the snubfish dolphin discovered in 2005, the athletic brush-tailed rock wallaby that can scale almost vertical outcrops and the brilliantly hued Gouldian finch also known as the painted or rainbow finch. Land clearing resulting in habitat destruction, a change in fire regimes -- from the patchy, selective burnings carried out by Aborigines to today's devastating bushfires -- are the two major reasons for extinction. The introduction of exotic predators, namely feral cats and foxes, have added to the problem. Their impact has been compounded by the culling of dingoes, which would otherwise have kept cat and fox numbers down. Zoologists said most Australian species are unique to the continent, so when one vanishes, the loss is felt globally.