Now, create your own ultimate online Hollywood beauty

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New York, Mar 9 : Photos of celebs have been touched up for years in glossy magazines, but a website has now taken the concept further by organizing a contest in which entrants can post their visions of the ultimate celebrity beauty.

In a contest on, a Photoshop enthusiasts' site, entrants can use their imagination and post the figure which according to them defines ultimate beauty.

"I think it's a secret loathing that people have of celebrities," the New York Daily News quoted Avi Muchnick, the site's founder, as saying.

Muchnick, a Long Island native, founded the site six years ago to create a forum where designers who use Photoshop can post their artwork.

Since then, has grown into a popular contest site where visitors post their own altered images in themed competitions.

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