HMSI Divisional Head for Sales and Marketing N K Rattan told newsmen here that the Company expects to end the year with a total sale of 880,000 vehicles with scooters contributing 610,000 and motor cycles 270,000. In the next fiscal, the company aims to touch the figure of one million. Mr Rattan said that the company exports will touch 37,000 units this year with the vehicles moving to 19 countries. He said that within a short span of eight years, the company has captured 54 per cent of the market in the scooter segment with its innovative offerings and its new vehicle, Aviator, launched in the city today, will see a sale of 100,000 in the first year.
When Honda entered the market, the scooter segment was witnessing a considerable decline and it has not only revived the market, but also carved a niche. Aviator was yet another step in offering men over 30 years of age an alternative to wind through traffic hassles, which have become the order of the day in urban areas, Mr Rattan said.
With increasing standards of living, the need for products expressing strong individuality was rising and Aviator appropriately addressed this need and combined it with the utility of a scooter to fill an important gap in the consumer demand, he added. Already, the company has sold 4,000 vehicles since its launch recently, Mr Rattan said.