London, Mar 7 : British pop group 'Girls Aloud' have been roped in to endorse KitKat's new Senses bar.
The group would be raking in millions from the lucrative chocolate deal.
The ad campaign would include television and print ads along while KitKat would sponsor their tour in May, reports The Sun.
The group has already raked in hundreds of thousands from its previous deals with electronics firm Samsung and Sunsilk shampoo.
The deal is said to be the biggest ever signed by the girls.