Honda launches 'Aviator'

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Bangalore, Mar 5 (UNI) Honda Motorcycle and Scooter India (HMSI) Private Limited, world's largest two-wheeler manufacturer, today launched its 'Aviator,' a new premium scooter, in the Silicon city.

Speaking after the launch here, Company Sales and Marketing Head N K Rattan said the new scooter, sixth in the series, would help the Company to retain its leadership in India's growing two-wheeler market segment.

He said despite the sluggishness in the market in the country, which had witnessed a decline in over five per cent last year, the HMSI was able to retain its growth rate and it was expected to jump to 29 per cent this year.

During 2007-08, the Company had sold over 8,80,000 scooters and motor cycles and targeted to touch ten lakh mark in 2008-09, including seven lakh scooters and three lakh motorcycles, he said.

While HMSI enjoys an overall two-wheeler market share of about 11 per cent, it commands over 54 per cent of market share in the scooter segment, he added.

Stating that with increased standard of living, 'Aviator' was the perfect answer for buyers who were fond of superior vehicle ownership experience, he said the 102 CC four-stroke engine offers smooth and silky performance and less fuel usage.

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