Hyderabad, Mar 3: Mahindra and Mahindra Ltd, India's market leader in utility vehicles, launched the New Bolero Camper DX in Hyderabad today.
The vehicle has been designed keeping in mind customer needs and aspirations in the pick-up category. The Bolero Camper DX caters to the growing segment of customers who want a multi utility personal pick-up vehicle. M &M Ltd Auto Sector Marketing Vice President Vivek Nayer said in a statement, ''with the launch of the New Bolero Camper DX, we have further strengthened our presence in the pick-up segment.'' The features in the new Bolero are based on extensive consumer feedback, reinforcing our customer-centric approach to business, he added.
He expressed his sonfidence that the new vehicle will create a new category for entry level SUV pick-ups.