The vehicle has been designed keeping in mind customer needs and aspirations in the pick-up category. The Bolero Camper DX caters to the growing segment of customers who want a multi utility personal pick-up vehicle. M &M Ltd Auto Sector Marketing Vice President Vivek Nayer said in a statement, ''with the launch of the New Bolero Camper DX, we have further strengthened our presence in the pick-up segment.'' The features in the new Bolero are based on extensive consumer feedback, reinforcing our customer-centric approach to business, he added.
He expressed his sonfidence that the new vehicle will create a new category for entry level SUV pick-ups.