Delhi to use children as brand ambassadors for power conservation

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New Delhi, Mar 3 (UNI) In a bid to raise awareness among the masses on energy conservation, the Delhi government has decided to use children as 'brand ambassadors'.

Delhi Power Minister A K Walia, while launching an audio-visual CD on Energy Conservation 'Bijli gyan abhiyan' here today said children would act as brand ambassadors for power conservation as they played an important role in forming the opinion of elders in day-to-day life.

The BSES initiative targets thousands of students across 500 schools in Delhi to inculcate power conservation habits in the young generation. Dr Walia said the CD aimed at spreading the message of saving electricity usage among the citizens of Delhi through children.

State Education Minister Arvinder Singh, who was also present on the occasion said electricity conservation was the need of the hour and very important for the health of the economy of the state. He claimed that India consumed 40 per cent more electricity as compared to the United States.

The CD was conceived and scripted with professional help to appeal to the young minds. The CD would be screened at schools and quiz will be organised in various schools on the issue.


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