Mumbai, Feb 28 (UNI) Pyramid Saimira Production International, a part of the Pyramid Saimira Group, has embarked on a mission to recreate television content with the launch of ''Simran Thirai''.
The Pyramid Saimira Group is the world's fastest growing entertainment conglomerate.
This launch will mark the entry of well-known Tamil actor Simran into the small screen arena.
The special attraction of the series is the stylish title song that is the culmination of Ramesh Vinayagam's music, Kaviyarasu Vairamuthu's lyrics, Dinesh Master's choreography, along with Chinmayi's melodious voice for the playback.
Speaking about the launch of the project, Pyramid Saimira Group Managing Director P S Saminathan said, ''The television content industry has to undergo a serious mindset change if it has to retain its viewership. Already, boredom has set in with repetitive long-winding generational stories, portraying women as the worst villain possible.'' He added that Pyramid Saimira believes in creating a paradigm shift in whatever it does and the series will be a start of such a change, showcasing creative talents in a tight script and a fast phased execution. This kind of project will create new viewership and will also bear testimony to the fact that ''quality content is platform independent''.
The company plans to rope in reputed writers, directors and other technicians from the cine and television industry for this up-market television product. Vannathupoochi, the first serial in the series, is based on a story by popular writer Sujatha and is being directed by artiste Sripriya. Ramesh Kumar will handle the camera while S Kumareshan will pen the screenplay and Pyramid Saimira Production Creative Head Subhaa Venkat will pen the dialogues. The second story in the series will be written by Sripriya and directed by National Award winning director Agaththiyan.
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