Mumbai, Feb 25 (UNI) Two Ferrari 612 Scaglietti Gran Turismo (GT) supercars of the 13,220 km ''Ferrari Magic India Discovery'' drive were flagged-off by Tata Group Chairman Ratan Tata here today.
''This will be a unique challenge for us as India is a fantastic country. The Indian elephant logo for the drive and the Ferrari's prancing horse will be joining forces'', said Head Ferrari Press Office Davide Kluzer, at the launch.
The two six speed 612 Scagliettis have undergone minor modifications to tackle the Indian highways during their 74-day journey which will take them to 57 cities across the country. The modifications include raising of the suspensions for better clearance and extra protection for the under-body of the cars with 4 mm of duraluminium.
Eight cars including Tata Safaris and Fiat Bravas carrying 50 international journalists will also escort the Italian supercars to record the performance of the cars. The logistics for the trip will be provided by Tata Group including hospitality to fuel.
Though the event would raise the profile of the company and cars, Kluzer told media that Ferrari has no immediate plans to enter the Indian market. ''We are carefully looking at the Indian market and for partners, so the company is not ready to make any announcement. We won't be entering the market either this year or in 2009, probably in the next three years. Our plans for India would also depend on how we can decrease our global waiting list for our cars'', Kluzer said.
He said when Ferrari, which sold 6,400 units in 2007, entered the Indian market, it would provide the right models and in sufficient numbers to minimize the waiting list. ''We never go for figures. Our goal is not to go for volumes, but to deliver a unique and emotional driving experience to our customers.'' Ferrari had undertaken a similar 15,000 km drive of China in 2005 and a Pan-America drive stretching from Brazil to north America in 2007.
UNI ZC DB PDT RN1505