Washington, Feb 23 : Justin Timberlake has been officially announced as the new face of Parfums Givenchy's all-new men's fragrance.
The 27-year-old pop star will begin appearing in print ads for the cologne, which will debut to the press in June and will be launched to the public beginning this fall with a worldwide marketing across 2009.
"Beyond his immense international notoriety, we chose Justin Timberlake because he's a true trendsetter who has redefined modern elegance," E! Online quoted Parfums Givenchy's president, Alain Lorenzo, as saying.
Timberlake has become the latest spokescelebrity to lend his likelihood to designer goods.
The singer is no stranger to the world of luxury goods, for he launched his own clothing line, William Rast, in 2005.