New Delhi, Feb 21 (UNI) The UTV Global Broadcasting Limited (UGBL), the broadcast arm of UTV Software Communications Ltd, today announced an agreement with Sun Direct Private Limited for its DTH platform wherein all five channels from the UGBL bouquet would be available on the latter's DTH platform with immediate effect.
As per the agreement between the UGBL and Sun Direct Private Limited, youth channels 'Bindass' and 'Bindass Movies', 'World Movies', India's first and only international movie channel, 'UTV Movies' a mainstream Hindi movie channel and the soon to be launched 'UTV News'-- the English business news channel from UGBL -- will be available on Sun Direct DTH platform.
While 'Bindass' and 'Bindass Movies' offer entertainment and movie content for the youth audience, 'World Movies', launched in February, brings to the viewers a movie experience beyond conventional offerings showcasing blockbuster movies in French, Spanish, Polish, Romanian, Dutch, Russian, Thai, Japanese, Korean, German, Persian, Italian to name a few.
The movies are sub-titled in English. 'UTV Movies', would be the perfect showcase of blockbuster movies from the UTV group, which is one of the Asia's biggest film studios.
As a film production company, the UTV has created movie benchmarks across the world with titles like 'Jodhaa Akbar', 'Rang De Basanti, 'The Namesake', 'Life in a Metro' and many more.
UTV's English Business News channel is set to launch in March.
Speaking on the alliance, Mr Shantonu Aditya, UGBL Executive Director said, ''We are indeed proud to associate with India 's leading DTH platform. The Sun Direct DTH platform has been creating waves in this space and is setting new standards of alternate distribution vehicles to the Indian consumer.'' Chief Operating Officer, Sun Direct TV Private Limited Tony Dsilva, said,''UTV is known to produce excellent content, offering their channels on our platform will increase consumer choice and satisfaction.''.
UTV Software Communications Ltd is India 's foremost Media and Entertainment Company with leadership position in four verticals that include Motion Pictures, Broadcasting, TV Content and Interactive (i e Animation and Gaming). It is listed on the Mumbai Stock Exchange, along with the Motion Pictures business listed on the AIM, London Stock Exchange.
UTV Global Broadcasting Limited is the broadcast arm of UTV Software Communications Limited.
Sun Direct TV Private Ltd is a joint venture between the Maran family and ASTRO ( Malaysia).
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