Kochi, Feb 20 (UNI) Godrej&Boyce is eyeing a 50 per cent share in the organised mattress market in the country in the next three years.
Talking to mediapersons, after launching its mattress here today, Company Business Head J B Khodaiji said, '' the total size of the mattress industry is around Rs 5,000 crore, of which the organised sector accounts for Rs 1,500 crore.'' He said the company was planning to capture 50 per cent market in the organised sector through its products comprising rubberised coir, spring and latex mattresses.
The products had been launched in other parts of the country and the public response was great, Mr Khodaiji said.
He said the unique Godrej Customer Indicator (GCI) would help the customer to choose the right mix of cushion for the mattresses.
UNI MA AJ 1816