Mumbai, Feb 19: NDS, the leading provider of technology solutions for digital pay-TV, today announced that Hathway, India"s leading cable TV services company has selected NDS XTV™ Digital Video Recorder (DVR) technology to launch India"s first cable DVR, a milestone which will dramatically enhance the viewing experience for its subscribers.
The new XTV DVR solution will be deployed during 2008, and will give subscribers ultimate control over what they watch and when they watch it. In partnership with NDS, Hathway can now deliver a compelling combination of broadcast and On-Demand digital television to Indian cable subscribers. The NDS XTV DVR solution offers Hathway subscribers unparalleled user functionality now and in the future with the ability to support advanced features and future services including Series Linked TV shows and push Video On Demand.
1. Hathway, India"s leading provider of digital cable services, has chosen NDS XTV™ Digital Video Recorder (DVR) technology to launch advanced new digital television services.
2. Hathway extends its lead in the Indian digital cable market with the launch of its NDS-powered Digital Video Recorder (DVR), providing advanced pay television features not previously available to Indian cable TV subscribers.
3. The first cable Digital Video Recorder (DVR) deployment in India reinforces NDS as the market leading DVR solution provider with more than 10.4 million NDS-enabled DVRs deployed around the world.
With NDS" support, Hathway is building digital infrastructure of the highest quality to offer a superior television viewing experience to Indian households. Hathway"s vision is to be a single point access provider, bringing the converged world of information, entertainment and services into the home and workplace.
Announcing this important development in Hathway"s strategy, Mr K Jayaraman, Managing Director and Chief Executive Officer, Hathway, said: “Hathway is focused on its strategy to be the best in whatever we do by offering a full range of integrated cable TV services across the nation. With fiber optic backbone and state-of-the-art distribution infrastructure, we bring the digital age to viewers through cable, transforming the way they receive information and entertainment. The launch of NDS" XTV DVR services is part of our ongoing strategy to offer consumers in India the very best pay television services in the market."
Ms Sue Taylor, Vice President and General Manager of NDS Asia Pacific said: “Hathway"s decision to expand their NDS solutions suite to include NDS XTV is a validation of the technology leadership of NDS and recognition of the significant investment in NDS" capabilities in India over the past eight years. Hathway"s NDS XTV-powered DVR will radically enhance the way its subscribers are able to view content. We are proud to be part of this new frontier in Indian cable and to assist Hathway in delivering the latest world-class digital and interactive entertainment services to their subscribers."