Ford launches new 'Endeavour Thunder' at Rs 17.32 lakhs

New Delhi, Feb 19: Ford Motors India today launched the new Ford Endeavour Thunder Plus, which delivers much more power with all-new interiors, priced at Rs 17.32 lakh ex-showroom Delhi. The new Endeavour comes with a 16-valve DOHC 3 litre turbo-diesel common-rail injection (TDCi) engine offering a torque of 380 Nm at 2,500rpm.

The maximum power churned out by the beast is at 156 PS at 3,200 rpm. The fuel efficiency of the new three litre engine is at par with the 2.5 TDCi launched last summer. The Endeavour comes in two basic dimensions and the size is almost identical to the current Endeavour. The square-jawed SUV look has been retained for the new engine 3L in both two-wheel and four-wheel drive systems.

On the interiors the new Endeavour (know as Everest in some countries) has a camel tone full leather interiors, all new entertainment system with interior roof-mounted DVD player and innovative storage solutions for all passengers.

The vehicle also includes a Variable Geometry Turbocharger that cuts the turbo lag which was prominent in the earlier version.

''The new powerful and advanced Endeavour Thunder+ provides the SUV owner with a vehicle of class leading ability on-road and off road,'' said company VP Sales, Marketing and Service Scott McCormack.

The Ford Endeavour was launched in India in 2001. ''We have already sold 10,000 units of Endeavour since its launch and we target the high net worth individuals who like holidaying,'' McCormack said.

India and Vietnam are the second largest market for Ford in terms of volumes and Mr McCormack said any call on the product is taken with both the markets in mind.

The company has no plans of bringing in the automatic transmission variant of the Endeavour, but Mr McCormack said if a shift in trendis seen, the variant can be easily introduced in the country.

UNI