Samsung launch music mobile phone 'Serenata'

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New Delhi, Feb 19: In partnership with high-end audio company Bang and Olufsen (B&O), Samsung has launched a new music mobile phone--Serenata--that combines superb sound quality with the convenience of a mobile phone. ''B&O expertise in concept development, user interface experience, acoustic sound capabilities and design skills together with Samsung's leadership in mobile phone technology, engineering and quality have realised a new way of combining unique music and mobile experiences for consumers,'' a B&O release today said.

'Serenata' features a built-in stereo speaker system which delivers outstanding sound quality, it added. Besides handling playback in various formats, including MP3, WMA, and AAC, 'Serenata' brings special ringtones for the users. With an organic rounded design, 'Serenata' is a pocket-sized music mobile phone. ''The contrast between the cool aluminum and the warm soft touch lacquer leaves an impression of elegance, slimness and craftsmanship,'' it said.

The 2.4-inch colour LCD display developed by Samsung allows Serenata to show album covers in an excellent resolution and facilitates on-screen navigation.

To offer enhanced multimedia functions, Samsung brings High Speed Downlink Packet Access (HSDPA) connectivity to Serenata. ''With 3.5G connectivity, users can enjoy full multimedia features including music and video, e-mail, MMS and instant purchase and download of music tracks,'' it said.

The phone also features a four gigabyte solid-state memory for storing digital music and data.

Featuring hi-fi speakers to deliver high quality sound reproduction and telephony, Serenata also provides a portable conference call feature, enabling multiple users to have a phone call a few feet away from the mobile phone.

UNI

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