The company has sold 226 Innovas compared to 205 in the same month last year. Gujarat has been one of the growing markets for the brand and our customers in Gujarat choose the Innova particularly for its space and ruggedness, company sources said. Rajkot has registered an impressive growth in this region with 28 Innovas sold compared to 22 last year with 27 per cent growth in sales.
Ever since its launch in early 2005, the Toyota Innova has attracted customers in large numbers. TKM added excitement by introducing new variants like G1 with power windows and limited edition Innova, both of which were very successful in the market.
For the second anniversary, Toyota has introduced the Innova new E-Grade, a more value for money proposition aimed at the corporate and travel segment. The strategic introduction of the new E-Grade opens up these two very critical segments in the market.