Hyderabad, Feb 13 (UNI) The Idea Cellular has introduced new features on its value-added service portal wap.ideafresh.com, through which GPRS-enabled subscribers can participate in love games, compatibility tests and send greetings on the occasion of Valentine's Day tomorrow.
Idea subscribers can also have access to love-based content-- wallpapers, ring tones, picture messages and love quotes-- through their enabled handsets, operating on multiple platforms ranging from WAP, MMS by simply sms Love to 55456 to get entire love menu, a release here said.
Idea Cellular Chief Marketing Officer Pradeep Srivastava said, ''Idea always aims to add excitement to the lives of its subscribers. The introduction of love-based themes and content is an additional initiative in this regard. We hope these services will enable our subscribers to create ever-lasting memories with their loved ones on this special day.'' UNI VA JJ BJR HS1924