Pepsi ropes in emerging Bollywood stars

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Chennai, Feb 11 (UNI) Pepsi has roped in Bollywood's hottest sensations and emerging young faces, Ranbir Kapoor and Deepika Padukone, as its brand ambassadors.

The duo would be seen with Shah Rukh Khan in Pepsi's first campaign of 2008, a company release said today.

This was the first time ever that Shah Rukh Khan, Ranbir and Deepika would feature together in a Pepsi advertisement.

Ranbir and Deepika join Pepsi's brand ambassadorial team comprising of Bollywood's mega film stars, Shah Rukh Khan, John Abraham as well as India's leading cricketers, Mahendra Singh Dhoni, Yuvraj Singh, Sreesanth and Robin Uthappa.

Each of the brand ambassadors personify Pepsi's youthful imagery and exemplify the same characteristic dynamism attached with the brand.

They not only possess a great aspirational value with the youth but also mirror the dreams of millions.

Most of the Pepsi advertisements had iconic stars such as Shah Rukh, Aishwarya and Sachin featuring in them.

The new advertisement of Pepsi would break soon and unleash 360 degree activation from the brand.

The creative minds behind the commercial were Agnello Dias and Soumitra Karnik from JWT.

The TVC had been directed by Abhinay Deo from Ramesh Deo Productions, the release added.


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