'One Reel Movement' to promote new talents in film making

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Mumbai, Feb 9 (UNI) A Chennai-based media group has developed a unique movement for exhibition of films, 'One reel movement', in order to promote new talents in film-making in the country, besides creating awareness and developing interest for documentary and short films among them.

An announcement to this effect was made by Gnani Sankaran of Jnanabanu Visual Media, while attending a seminar at the 10th Mumbai International Film Festival (MIFF) underway here yesterday. He is the co-founder of this movement.

''This type of movement is the first one, not only in India but also in the world,'' Mr Sankaran, who is also a journalist and film maker from Chennai, said.

''Ten minute long films, promoting new ideas and new talents, will be featured under this movement,'' he said.

Elaborating on the movement, Mr Sankaran said ''One reel will be shown before the main film in the theatres as a bonus film to the audiences. One reel runs for eleven minutes, out of which ten minutes will be allotted for the film and the remaining one minute would be given to the sponsors for advertisements. The slot for the sponsor will be split into two parts of 30 seconds each, before and after the movie.'' The first film of the one reel movement is 'Thirumathi James ippodhu enna seyya vendum?' meaning ''What should Mrs James do now?,'' he said.

The movement, which is now confined to Tamil language only, will subsequently be introduced in other languages like Telugu, Malayalam, Kannada, Hindi, English and Bengali, Mr Sankaran added.

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