Warne excited about commercial benefits in Indian market

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Sydney, Feb 7 (UNI) Amid speculations of whether Cricket Australia (CA) will release it's players for the BCCI backed Indian Premier League (IPL), former leg-spinner Shane Warne has come out in strong support for the Twenty20 league.

Warne, who is commited to captain an IPL franchise, wrote in his column 'The Times', ''Some (IPL) players may miss the start of the county season in England.

''That is a shame, but the benefits that could arise are huge.

Who knows what other opportunities in business may crop up? For example, I would like to help to take Advanced Hair Studios into India and this may be a way in.'' The legendary spinner's commitment with IPL will hamper his future with Hampshire but according to him it will allow him to make a pitch for one of his major sponsors in the lucrative Indian market.

The Australians, with the exception of the retired Warne, Glenn McGrath and Adam Gilchrist, will find it difficult to take part in the lucrative league for the first two years because of packed international schedules, they are expected to be in hot demand for promotional purposes.

Corporations, industrialists and even Bollywood stars splurged more than 800,000 dollars on the eight franchises that will take part in the tournament.


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