London, Feb 7 (ANI/Business Wire India): Tanla Mobile, the global leader for wireless application development, mobile billing and messaging solutions, has been selected by Outcast TV to build "Buzz" - their unique media personalisation platform.
The first application of the technology is BuzzMyGoat.com - a fun service allowing people - and brands - to communicate with personalised video - which launches at Mobile World Congress in Barcelona.
"At BuzzMyGoat.com, anyone can create and send a personalised television comedy sketch, dramatised greeting, announcement or advertisement to a friend, colleague, client or business contact, instantly," said Justin Wickham, CEO, Outcast TV.
"The real challenge was to ensure a totally intuitive and user-friendly experience from personalisation and preview right through to handset delivery. We chose to partner with Tanla Mobile because of their experience in delivering mobile content, and our preference to have one partner for both bespoke development and mobile billing," added Justin,
The Buzz platform is a fully featured mobile narrowcasting engine. The platform uses groundbreaking technology, which allows the seamless integration of audio and video segments in an almost limitless number of combinations.
By visiting www.buzzmygoat.com, consumers can manipulate and communicate with humorous video clips. The results are highly personalised, compiled by each user and sent to recipients via WAP - mobile delivery and billing technology provided by Tanla Mobile.
"Video messaging services are in their relative infancy but have huge potential to shape the way in which we communicate," said Gautam Sabharwal, Director, Tanla Mobile.
"Outcast TV have given consumers exciting new tools, and their quirky and idiosyncratic approach, combined with our technical expertise, makes BuzzMyGoat an easy, fun and totally original way to get your message across," Sabharwal added.
"Tanla Mobile's dedicated team supplied a high degree of technical knowledge and in-depth expertise across multiple technologies and operating platforms to ensure a simple and seamless end-user experience," said Wickham.
"Tanla's development expertise and focus on cost control made it the perfect partner for this ambitious service," Wickham added.
BuzzMyGoat.com launches at the Mobile World Congress 2008.